You just started freelancing and aren’t sure how to get clients? Or you already have clients but they pay too little, late and complain a lot?
Tired of these? Me too!
Get clients you love to work with and will keep for years.
But the freelance life can be like a Jungle. There are just so many things to do.
Should you post on Instagram, LinkedIn and TikTok? How many times should you publish on your blog? How do you increase your newsletter list? Do you even need a website?
It’s ok if you get lost or don’t know what to do.
You can get out of that Jungle. Digital marketing is your Map.
There is a Map that tells exactly what to do.
It has 7 Steps. Each Step is one digital marketing tactic you need to master.
They have an order. The earlier, the more basic and necessary. You need Step 1. You might not need Step 6.
They build on each other. You need to master the earlier Steps before starting the later ones.
Your quest, may you accept it, is to master all Steps and complete your Map.
You can imagine them, and they can be a real person. They’re the people you want to serve, you want to help because you know how it feels like to be in their shoes. And that’s how we’ll create that persona. They’re more than 7,55 billion people on Earth. Start with people that deserve you, start with people that get you.
A journey is all the steps we take to do something. You might browse it on Google, ask a question on a Facebook group or talk about it with a friend. All those little things that make us take that one big decision. Are they gonna buy from you? To understand that, we’ll map all those steps and see where you can help. Can you answer that question on Facebook? Provide them with that info they so desperately need on Google? Or get that review from their friend? So many questions, so many steps!
Every day grab your smartphone (computer or tablet, they work too) and comment posts on one social media. Why one? Because that’s how you start. When you get used to one social media, you can add another, and so on. But, at first, do one. And comment as much as possible. 1h a day or 1h a week if that’s the time you have. The more, the merrier. Comment on your clients’ posts, your prospects posts, your industry #, everything.
Grab your smartphone (or computer or tablet, something linked to the Internet) and publish one post today on one social media. Why one? Because that’s also how you start. After, you can publish as many posts on as many platforms as possible. But first, one. Don’t take time making something up. Post something about what you’re doing right now. Take a screenshot, picture, video, or just write a few sentences about what you do. That’s just 5 min. No time making something up. Everything interesting is here. It’s you, who you are, how you work and what you do.
Send direct messages to as many influencers as possible. Find them on your preferred social media. Ask them to give you feedback about what you do, how they started out, to work together, … Look for that feedback, connect and grow your network.
A website can be huge to build. So start small, start with one page. First, bring some background, write about your persona. In which s(h)ituation are they? Then, write about you. How do you relate to them? After, write about your solution. How will you help them solve their issue? Finally, tell directly and clearly how they can get that amazing solution. Should they email you? Fill in a form? Connect on social media? Once you published that one simple page, you can grow your website bit by bit.
Write to your list. They're your people, they subscribed on your website and asked to hear from you and only you. When they subscribe, tell them exactly what they’ll get. Do you write your thoughts every day? Do you post a deep dive article once a month and send a summary? Do you send a course once a week for 8 weeks? They’re all good newsletters. Choose one, go talk and connect with them.
There are two ways to get your Map:
Read all the Steps on this website and download your Map one Step at a time. Start with your first Step.
Don’t have the time right now? Or in need of a regular reminder? Subscribe to the Jungle Letters and get one Step every week right in your inbox.
